A curl’s best friend, Ouidad has introduced a limited-edition, curly pink hair extension to benefit the Breast Cancer Research Foundation (BCRF) through its Curls for a Cure program, which supports the organization in its fight to find a cure. Ouidad is donating 100% of the $10 purchase price of the hair extension to BCRF, giving women a new way to wear pink and show support for the cause.
Established in 2002 by the brand’s fearless founder and breast cancer survivor, Ouidad, Curls for a Cure supports BCRF in its efforts to advance the world’s most promising research to eradicate breast cancer in our lifetime. Since the program’s inception, the brand has donated more than $475,000 to BCRF, matching customer donations 100%, dollar for dollar.*
The Ouidad Pink Curl Extension is a temporary, synthetic clip-in extension that complements curly, wavy and textured hair. It is easy to apply, makes a fun fashion statement, and most importantly, shows a visible sign of support.
To further heighten awareness, women are encouraged to post a selfie sporting the Pink Curl Extension to Facebook, Instagram or Twitter using hashtag #CurlsForACure. For every upload, Ouidad will donate $1 to BCRF (a maximum of $10,000).
Shop for more pink beauty products that support the Breast Cancer Research Foundation at bcrfcure.org.