Pretty in My Pocket: The Must-Have App for Smart Beauties

Pretty in My Pocket App

Need on-the-spot beauty product advice? Yes, there’s a new app for that!

So has this ever happened to you? You’re marching through the aisles of your favorite beauty superstore with one objective: You’re out of mascara. You need a new one. And you don’t want to blow your entire beauty budget on a mascara that makes you look like you just stepped out of a boxing ring. At first, it’s fun. You’re filled with a sense of adventure and hope. But that feeling is soon replaced with utter bewilderment. I mean, seriously, how many mascaras can there be (like, a zillion)? Finally, the moment comes when you have to decide on … the one. Wouldn’t it be awesome if you could whip out your iPhone and get a second opinion?

Well girlfriends, now you can! Meet Pretty in My Pocket — A new iPhone app (and coming soon for Android) that taps into the expertise of a hand-picked team of beauty experts. And not biased experts paid by a beauty line. These are the chicks that have been in the trenches testing, slathering and sampling everything from drugstore-quality products to prestige beauty lines. These are the Makeup Mavens and Power Primpers and through the thread of technology, these ladies (myself included) are about to make your life a little easier.


How does it work? You simply download the app on your iPhone and then once you've become a member, you can scan the bar code on a beauty item and pull up product info, reviews from the experts and recommendations from friends and other beauty aficionados. The app has more than 70,000 beauty products in its pretty lil' database with more added every day. As a member, you can add your own reviews and create your personal virtual beauty bag so you don't forget details like your foundation color and the name of your favorite hair mask. You can also create a handy wish list.

What’s even better is that once you download the app, you’re privy to exclusive perks. Perks are location-based discounts, deluxe samples and gifts with purchase. All these perks in the palm of your pretty little hand? Yep! You just show the cashier your mobile screen.

Bonus! Download the Pretty in My Pocket App before Feb. 28, 2013 and qualify to score beauty swag. Click here for details.

Read more about Pretty in My Pocket at or download the app for free on iTunes.

Did you download the Pretty in My Pocket app and use it yet? Let us know what you think!

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