We’ll admit it, we think a little glow never hurt anyone. That said, don’t think for a second we’re endorsing frying your pretty skin in the sun. Oh no, when it comes to tans we believe faux is the only option. Keeping with our sun-free mantra, Jergens Skincare has teamed up with The Skin Cancer Foundation and 30 Rock’s Jane Krakowski to remind ray worshipers to fake it instead of bake it. From now until August 31, 2010, each time Jane’s YouTube video on her glowing secrets is viewed, Jergens will make a $1 donation to The Skin Cancer Foundation. Smart tanners are encouraged to watch the short video (all views benefit a great cause!) and spread the message to friends and family who need a little reminder to stay out of the sun and “get in the glow.”
As a former tanning junkie, Jane admits that tanning can be a tough habit to kick. “Even though we all know the facts, it’s hard to resist the lure of a tan; with this video, I’m hoping to pass on that reminder to women and steer them toward a safe option like Jergens natural glow moisturizers.”
“Given what we know about the effects of sun exposure, tanning is just not worth the risk,” says Dr. Sapna Westley, Consulting Dermatologist for Kao Brands Company. “I recommend Jergens natural glow Daily Moisturizers as a safe, healthy alternative–the formulas offer the natural-looking color women want without the harmful side effects.”
Whether you’re looking to extend time between airbrush appointments or need a little color to brave it in shorts, Jergens has a full line of tanning products that work without solar power. This season, their famous Natural Glow Revitalizing Daily Moisturizer has a brand new formula that builds gradual color and lasts twice as long with antioxidants and Vitamin E. Also new to hit shelves is the Healthy Complexion Daily Facial Moisturizer packed with SPF 20 protection, oil-free and adds a hint of natural glow to any skin type. Get Jergens Natural Glow Revitalizing Daily Moisturizer and Healthy Complexion Daily Facial Moisturizer for $8.99 at mass retail locations and don’t forget to check out Jane’s video at youtube.com/jergens.