According to a CBS News report I caught this morning, the “latte effect” is a term coined nearly a decade ago that means consumers tend to cut out little luxuries like fancy coffee drinks when their economic shoestrings get pulled too tight. Apparently the latte effect is back in full froth, and the report went on to advise us as consumers to cut back on “extra” expenses like manicures and hair highlights. (Not a single mention about men cutting back on their personal spending habits by the way.) I’m starting to get worked up just thinking about how short-sided the report was. The woman they interviewed suggested that the best things in life are free like riding a bike (is Oprah giving away free bikes?) or catching a movie at home (since when is cable TV free?). And yes, her hair was highlighted and nails properly manicured. Ahhh! ANYWAY, let me pull myself back on point. The beauty industry has responded to the so-called latte effect by upping the quality and marketing appeal of inexpensive, mass market products. Take Tone soap for example. Remember those sleek yellow bars of soap laced with cocoa butter and a tropical aroma? Well, they still make those but the company has just launched an Almond Milk and Coconut line that takes the products up a notch. Formulated with milk proteins and a vitamin A and E complex, Tone Almond Milk and Coconut Milk Body Washes offer a thick creamy formula that sell for about $3.99 in most stores. The scent is clean and natural with hints of the tropics and the lather is rich and luxurious. The Almond Milk Body Bars are $2.19 for two or $4.49 for six and you can get hand soap in Almond Milk or Coconut Milk formulations for $2.29. Plus, the vibrant paisley packaging puts you in a chipper mood. I hereby announce that we should throw out the term “latte effect” for the more positive “almond milk factor,” which means replacing that fancy coffee with something that does a body good. Tone personal care products are available at food and drugstores nationwide. And for you local readers who like to support Arizona-based businesses, Tone is distributed by The Dial Corporation, headquartered here in sunny Scottsdale.
The Almond Milk Effect: New Tone Almond Milk Body Wash