Power of Attraction: New Moisture Magnet from Lather

It’s the ultimate winter skincare battle. The dry, scaly and often red patches that appear around your nose and mouth or cheeks during cold weather. I call it the crust factor. This year, my badge of winter runs along the crease that connects the bottom of my nose to the corner of my mouth. Only on the right side of my face. Very attractive. Enter Moisture Magnet, a new product from our friends at Lather. This clear, gel-like serum contains zero oils and combats dryness with a powerful dose of sodium hyaluronate — a natural humectant for the skin that binds up to 1,000 times its weight in moisture (hence the name!). The moisture-attracting serum also contains panthenol (aka, pro-vitamin B5) to help repair tissue while reducing inflammation as well as glycerin to help condition and rehydrate. Ideal for all skin types, the serum easily integrates into your daily skincare regimen, actually enhancing the absorption of your favorite moisturizer. You apply just a drop on clean skin and carry on with your morning or evening routine. The light, oil-free, fragrance-free formula absorbs quickly and you can use it on your entire face or just on those pesky patches. Moisture Magnet is also a skin saver for travel days when the oxygen-deprived air on planes suck your complexion dry of its natural moisture. After less than a week’s use, my crust factor has decreased significantly and now I can focus on other things like what to do with my moisture-parched tresses. But that’s for another day! Pick up Moisture Magnet ($38) at a Lather store near you or online at lather.com.