Streak it Pink for Breast Cancer Awareness

ouidad pink hair extension

A curl’s best friend, Ouidad has introduced a limited-edition, curly pink hair extension to benefit the Breast Cancer Research Foundation (BCRF) through its Curls for a Cure program, which  supports the organization in its fight to find a cure. Ouidad is donating 100% of the $10 purchase price of the hair extension to BCRF, giving women a new way to wear pink and show support for the cause.

Established in 2002 by the brand’s fearless founder and breast cancer survivor, Ouidad, Curls for a Cure supports BCRF in its efforts to advance the world’s most promising research to eradicate breast cancer in our lifetime. Since the program’s inception, the brand has donated more than $475,000 to BCRF, matching customer donations 100%, dollar for dollar.*

The Ouidad Pink Curl Extension is a temporary, synthetic clip-in extension that complements curly, wavy and textured hair. It is easy to apply, makes a fun fashion statement, and most importantly, shows a visible sign of support.

To further heighten awareness, women are encouraged to post a selfie sporting the Pink Curl Extension to Facebook, Instagram or Twitter using hashtag #CurlsForACure. For every upload, Ouidad will donate $1 to BCRF (a maximum of $10,000).

Ouidad’s Pink Curl Extension is available for $10 each at Ouidad flagship and certified salons, ouidad.com and curlmart.com.

Shop for more pink beauty products that support the Breast Cancer Research Foundation at bcrfcure.org.

Read our review of top Ouidad products.